August 2011
2 posts
6 tags
Why Shazam is Important to Advertising and the...
At this point you would be more hard-pressed to find someone who doesn’t know what Shazam is, let alone someone who doesn’t have the app currently installed on their phone. The popular music tagging program has become a marketing tool for many popular brands, one such being Old Navy who featured the app in an attempt to have the viewer tag and purchase a song featured on their ads. Consumer...
9 tags
Music Marketing and Turntable.FM
If you follow this blog, aside from being a brave soul, you know that I am obviously a fan of advertising and marketing but also enjoy speaking about the music industry and how, I believe, it can rebound from years of grueling losses. By embracing the same technology music industry executives detest, they can patch up the holes and right this ship to get it back to its glory days of sold out arena...
February 2011
2 posts
Exclusive: The Pink Spiders 2011 Return
Our New York blogger/contributor Robert Peterson caught up with The Pink Spiders this past week for a quick Q&A…
ihurdat!: How does it feel for The Pink Spiders to be back together with the original lineup after an almost 2 year hiatus?
pink spiders: “We’re really happy just to be playing music together again. It’s pretty easy sometimes to lose track of why you were doing something in the...
SXSW 2011 Preview - March 11th - 20th
With South by Southwest quickly approaching we would like to provide you with an in-depth preview that outlines the hottest artists, panels and speakers featured during this years festival. So without further ado, let’s get started.
At ihurdat we are all about music, so what better way to start then with artists to watch?
SXSW Music - March 11-15: full list of all bands performing @...
January 2011
1 post
Does Music Work in Cycles?
An old adage claims that fashion works in 20 year cycles. Which got me thinking, if that’s true does the same stand for most elements of pop culture? Mainly though, is this true for music? There are arguments that say this is the case however, you won’t see exact replicas of musical genres, but there are certainly recurring cycles present.
The Decemberists had the #1 album this week...
